Celebrate good times, come on!

            

No, we just don’t celebrate enough. Perhaps we made up for it with our Grand Opening Extravaganza, but we need to celebrate more things, more often; little victories that occur on a daily and a weekly basis. 

 

            

 

I remember a friend in the business telling me he was celebrating optioning a product, and he had to explain to me his rationale. If we don’t celebrate the little things we get out of practice, then we won’t celebrate the big things. It is too easy and too common to not celebrate because we know the future may not be bright for any given product, no matter what step in the process it is in. 

            

If the client likes the product, they will probably review it and later pass on it and return it to us. If they go to option, they may not go to a licenseing contract. If the product makes it to toyfair, it may not be well received by the buyers. If the buyers like it, it still might not make it to the store shelf, and if it gets in the stores, it may not sell well. If it sells well, it might not get a 2nd year of sales. There is always some reason not to celebrate, so we just don’t. 

  

 

         

So here at Lund and Company we try to celebrate the small victories along the way and let the future take care of itself, so that we can find something else down the road to celebrate. Each Friday we have meeting in which we acknowlege the good and the great that each person has done that week. More recently, we list our little victories. It's not a party, exactly, but it is our way of noting and celebrating the good news, the positive results that each week brings us. 

            

So don’t be bashful, don’t be shy.  Celebrate! 

 

 

 

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On Celebration

 

I love that wedding song classic Celebrate, by OJ and the Sunshine boys, or Kool and the Gang or someone like that. I was looking at our grand opening party photos from last summer when we moved into our new office. It was, in the words of at least one attendee, "a grand opening to end all grand openings."  It was terrific, amazing, and lots of fun. It was a great celebration of our wonderful new office, our success with TMX Elmo and many other products, our great team, friends, family, life and the joy of creating toys.

 

          

We should look for moments in life to celebrate. Sadly, I should practice more what I preach.

            

In our business, there are many steps to take before finally licensing a product, and each step along the way is a small cause to celebrate. We don’t, of course, but we should.

          

Our traditional reaction when we show a product, and a client likes it enough to ask us to send it to in for review, is not to celebrate that little victory because we know from experince that it will, in all likelihood, be returned to us in the future. But it is cause to celebrate that someone appreciates our work, and the thinking behind this new invention.

          

 

 

When the client wants to option a product, that is an event to celebrate, but we don’t because we realize that they may still pass on it after further study and review. Now, when a client tells us they want to license a product from us, pay us an advance and royalty based on future sales, that is surely a great occasion to celebrate, don’t you think?

 

But do we? No. Instead we are cautious with our hope and joy because we know that the product may not make it to toyfair, or may not be well received by the buyers, so we don’t celebrate that milestone either.

          

 

 

And when the product makes it through toyfair and is at last on the shelf, that is a great reason to celebrate, especially in light of the hundreds of other products that we have created that did not make it this far.

          

And then do we celebrate? Cue the song . . .

 

 

 

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The only constant is change.

 

Change makes the world ever new, constantly fascinating, ever challenging. All of the great toy companies of my childhood are history, and many are long gone: Remco, Matchbox, Topper Toys, Marx, Ideal, and others. I played with their toys for endless hours. 

            

Most of the great toy companies that I worked with when I first started in this business are gone, as well - bought up by larger fish in the sea, or just out of business: Lakeside, Schaper, Gabriel, Tonka, Kenner, Parker Brothers, Fisher Price, Milton Bradley, Tyco. Many exist now only as brand names inside of Hasbro or Mattel. 

            

The world is changing, the market is changing, the laws and regulations are changing, the companies we work with are changing in how they manage their businesses, and we must change along with. 

            

Constant change, constant improvement. If it was easy, everyone would be doing it. 

 

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On honest feedback

            

“Your products are so bizarre,” I was told by my friend Frank Soeknick of the German game company Ravensburger. He was suffering from a terrible cold when I spoke with him at the Ravensburg toy show one year. Perhaps in that altered state he was able to tell me what he really thought. It is a rare gift, though, to hear such a frank critique. 

            

So we decided to make (some of) our products less bizarre, and as a result we were able to sell Ravensburger a game - a preschool ‘piggy bank’ game they called Pinky in the English version. Nice game, but a terrible name for it, I thought. 'Pinky' was the direct translation from German of what piggybanks are called in Germany. Some things don’t translate so well. 

            

Weird and bizarre can be appealing in the US, Garbage Pail Kids come to mind, but not so much in Germany, at least in the game business. 

            

I must admit that I am a great admirer of Ravensburger - they are one of the world's great game companies. They make great games, and nothing but. One of their criteria in evaluating game concepts is “Does it make a contribution to society?” They want their products to enhance people's lives and cultures - a noble and lofty ambition. I take my hat off to them.

 

I have never heard such a goal statement from a US game company, and I am not sure it is even a great business strategy. It does resonate for me, however, because our goal is not only to make money, but to create great products. If we create great products, then I believe, like the applause of the audience in appreciation of a great performance, the money will come. 

            

Do what you do to the best of your ability, and success will surely follow. And listen for those rare nuggets of honest feedback and insight. 

 

“Oh, for the gift that God could give us, To see ourselves as others see us” -- Mom
          

This is another of her favorite sayings, and it has been burned into my memory from repetition. There were others, but I will spare you for now. In the words of the Landmark Forum program, “We live in the eyes of others.” We are not as we see ourselves, but in fact we are as the world perceives us, and it is important and valuable to us to bear that in mind.
           
While we are not as everyone sees us because some may look at us with jaundiced eyes from some past experience, we are as the collective views us.  What a gift it would be, perhaps, to be able to see ourselves as others perceive, judge, and evaluate us. We could certainly learn where we can improve. But equally as important, we could learn how we are doing well and appreciate ourselves as others do. Poor self image is the source of a lot of our defensive and counter-productive behaviors.
           
It is a rare thing to get honest feedback, in business and in life. It may be even more rare to be able to process what can be painful, or at least uncomfortable to hear. I recall vividly Steve D, from Hasbro telling me that we weren’t showing them what they wanted to see, what they needed, and that they were going to stop coming to see us. So we changed.
           
Hasbro told us they needed a Cabbage Patch Kid feature doll concept, we came up with one for them, and they loved it. When they lost the license, we were sure the doll would die, too, but they made it as a non-licensed baby boll, Baby Sip n Slurp. (Never ending thanks and gratitude to my dear friend Ralph Marciano, who wouldn’t let it die and wouldn’t let Hasbro drop it.)
           
Baby Sip n Slurp went on to be a hit in the 80’s and was brought back successfully only recently. She is considered by doll experts, in the words of the legendary Spanish doll company Jesmar, "A great doll."

All of this occurred because we could hear and pay attention to the criticism of our work. Hasbro helped us to see ourselves as they saw us, and the result was one of our greatest product successes.

 

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More precisely, baby dolls are responsible for life on Planet Earth

            

Through play and toys we discover our own interests and abilities, as well as develop our innate natures. The nurturing instinct of females is developed and encouraged through nuturing play patterns such as playing with baby dolls. 

            

Nurturing play patterns are a balance to the aggressive, combat play patterns favored by boys, that nurture their inherently more aggressive, violent natures. While one might wish it were not so, the world around us is evidence aplenty of the elemental difference between the male and female natures. 

            

And of course there are exceptions, as there are to every rule, but exceptions do not obviate the rule. They are only exceptions.  And personal preference plays no part in making it so, or not so. Gravity is unaffected by our opinion of it. Likewise, whether one likes the idea of elementally different natures of males and females, it makes no difference to the existence of those differences.

            

Now, here’s the thing. It is this nurturing, feminine force in today’s world, nurtured, encouraged, and developed through nurturing play patterns such as playing with baby dolls, that has kept us from pushing the button and assuring our mutual destruction. It is the cultures that most oppress women, and suppress that nurturing influence, that threaten our modern civilization.   

Hence, it may be that dolls, and baby dolls in particular, are the reason for life on Earth today. We have designed many successful dolls, including Baby Sip n Slurp, Baby Go Boom, and many others. Each is entertaining and fun to play with, and each is a means by which the nurturing spirit of girls is explored, developed, expressed and enhanced. 

            

The expression of that nurturing female essence is the reason we have not destroyed ourselves and our planet.  Societies where women are oppressed may be the greatest threat to civilization that we have ever faced. 

 

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Toys are responsible for life on Planet Earth.

Toys are profoundly important in the growth and development of a child. Toys have a profound impact on the adult a child grows up to be, the work he or she does, the contributions he or she may make to society. 

            

If toys matter to you, I cannot recommend highly enough Ken Brosterman's book Inventing Kindergarten in which he explains how the work of Mondrian, Frank Lloyd Wright, Bucky Fuller and other great minds of the early 20th century were clearly influenced by the toys they played with in the original Kindergarten program. 

            

Men have a more violent nature than women. Can we agree on that? Cultures that oppress women in the extreme, such as the Taliban in Afghanistan and Iran are far more violent that our western society. There exists in the world nuclear and other weapon technology adequate to utterly destroy all life on Earth. 

            

We have not destroyed ourselves and all life on Earth. However, if nuclear weaponry were available to the Taliban or Iran, it is a safe bet that they would rain down nuclear destruction on those they hate. 

            

The connection between violence and the oppression of women is not coincidence.  I believe that the greater influence of women in society, the less violent is that society. Women bear children and have nurturing instincts that enable them to raise children and create a family environment. These same nurturing instincts are a counterbalance to the more aggressive or violent tendencies of the hunter/gatherer males. 

 

To Be Continued . . .  

 

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“There but by the grace of God go I.”

 

One of my mother’s favorite expressions. There is a lot of wisdom in that phrase. I find myself often quoting her aphorisms. After giving a few dollars to a physically afflicted young man this past weekend, I was heard my mother's words again. I shared with my daughter the words and wisdom of the grandmother she never knew.  

            

It might have been me who was the one disabled or otherwise afflicted, instead of that young man on the street. But for some reason, it is not me, but him. I want to be grateful it is not me and offer up a prayer of comfort and blessing on him and the others I see in suffering as I pass through my days. Indeed, one day it might be, and likely will be me.

            

My mother's words always help me be reminded of my own great good fortune, to be healthy and strong, of sound mind and body, and blessed in so many ways in life, family and business. As a family we have our share of challenges, and then some, and yet they are nothing compared to those afflictions and burdens borne by so many others in so much of the world.  

As a business we have our share of challenges, as well, but we are here to fight the good fight another day. We are in business today with the hope of survival through these difficult times and the dream of spectacular successes to come. 

 

It seems impossible to keep in mind that state of gratitude on a daily basis. I believe that gratitude is the wellspring of happiness. Humans are in a constant state of desire, striving for more, never satisfied, never enough. This is one of the great characteristics that propel Mankind forward to explore the Cosmos, the depths of the oceans, to create the new and different and better. I suppose it is what compels us to do what we do, compels me to do what I do each day. 

            

Without gratitude, there can be no happiness. To be happy, one must have a grateful heart, and the ability to be greatful each day for the myriad blessings large and small that we enjoy, simply by being alive on this earth. 

 

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“It has all been done before.”

            

Everything has been done before. The real opportunity for the toy industry and us as toy inventors is to take existing play patterns to the next level of fun and performance. 

            

Water guns were not new, but the Super Soaker and the motorized water guns that preceded them took the product category to a new level of performance. It was the technological advance that the category needed to pump life and excitement back into a classic play pattern. 

            

When first introduced, our Hydrogen Powered Rocket system was the first new rocket technology in over 45 years and eliminated the need for pumping and refilling in water rockets and air rockets, or the ordering of flammable black powder engines. Our rocket is safe and easy to use over and over and over again. 

            

The Rubik’s Cube took puzzles to a whole new level. Puzz 3D took jigsaw puzzles to another dimension. Hot Wheels took die-cast car performance to a new level at the time of its intro. Barbie took paper doll play into the third dimension, and the original GI Joe took basic dress up and accessory role play, and made it appeal to boys.

            

Everything we do has been done before. We hope that we can do it better, do it in a new way, or combine it with additional features. 

I suspect this is true for most industries, businesses, and fields of endeavor. We all strive to do better than has been done before.

 

 

 

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Posted April 16, 2009

 

Timing is everything, and you can't win 'em all.  

 

Many years ago we had an idea for an air pressure powered squirt gun, based on the classic Parks water rocket. We decided not to pursue it because squirt guns at the time all sold for $.99 or $1.49, and this one would be more expensive. Oops! Miscalculated on that one. That would have been the Super Soaker, and ultimately someone else had, and acted on, that same idea.

            

Twenty-some years ago we came across a black and white comic book and considered contacting the publishers about getting the rights for the toys. We imagined that the cost to do so might be $5000 or more, and being a fledgling company, we couldn’t even consider making such a commitment. That comic book was The Teenage Mutant Ninja Turtles when it was still an underground sensation, which later became a mega success in the toy industry.

            

Back then we had created wrestling toys and games and could not find a company that was interested. We had dinosaur toys, and likewise, no interest. Why would a kid be interested in wrestlers or dinosaurs? WWF and Jurassic Park had yet to hit the public consciousness. We were too early. 

          

We have had our hits, our misses, and our errors. You just can’t win ‘em all.  

             

 

Tax time. 

            

“Every toy tells a story, don’t it?”

            

Polly Pocket may be on the wane, but it was once a great product line and has sold for many years. It was first introduced by Torquil Norman’s wonderful British toy company Bluebird, later acquired lock, stock, and barrel by Mattel. All that remains of his companies is Polly Pocket. It's a sad story that was replicated throughout the British toy industry and elsewhere as the premier UK toy companies were acquired and vaporized by larger U.S. companies with only their classic brands surviving. Time marches on. 

            

Polly herself had a surprising start, created by legendary British toy inventors, Chris and Chris of Origin. At the end of a meeting in which Torquil had found nothing of interest from the Chrises' presentation, he asked if they had anything else to show him and they answered no. Then Chris pulled out a tiny doll that he had created just for his daughter to play with, not for licensing.

            

Torquil loved it, and that teeny tiny doll, Polly Pocket, became a smash success for girls around the world. Kudos to Chris and Chris and Torquil. 

 

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On anniversaries and reunions:

 

Lund and Company Invention, L.L.C. celebrates 25 years in business and service to the toy industry, as I celebrate my 30th year in the toy industry. I can’t believe it has been so long. I never could have imagined it looking forward from way back when. What a long, interesting trip it has been. 

 

I have recently been involved in the planning of my high school reunion. It wasn’t being done, to my surprise. And thinking it really does need to be done, I decided to start the ball rolling. Kudos to Holly and Vince for picking that ball up and running with it. 

         

For me high school was tennis, and more tennis, building and launching model rockets, concocting UFO scare plans, upsetting neighbors with a concussion of M-80s, mooning over the pretty girls I was too shy to talk to, and I guess some studying, as well. Building things, rockets, and explosions seem to be themes that have endured. 

                     

Thinking of high school brings back a lot of memories, as well as the reminder that our tenure here on earth is short. Life is such a sweet and momentary gift. Our opportunity to make a difference, leave a footprint, enrich a life, and contribute to the social milieu is brief. No more than the blink of an eye. Let's make it count.   

           

           

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You gotta learn to love the word ‘no.’

            

That was the secret shared by ‘the world's greatest used-car-salesman.’ Each no might be seen as a failure, a failed attempt to sell a vehicle to that person. But the more times you pop the question, the more chances you have to win, to make the sale. The more tickets you buy, the greater the likelihood you win the lottery. It's like getting married - the more women you ask, the more likely you will find one that says yes.

            

Actually, I have not found that last approach to be all that effective in the field of matrimonial endeavors. But the principle is sound in business, and certainly in toy design. 

            

Whenever someone asks what I do, and I answer, and they say (ask they invariably do) “Toy Design! Oh, that must be fun,” I think to myself that they have no idea. We have to learn to love the word no. Most of our ideas don't get built, most of what we do build we don’t sell. Most of what we sell and gets to market does not end up selling millions of units. Toy invention is a certain type of fun, but it's hardly for everyone. For most people the frustration might be too much to bear. 

            

But we keep coming up with ideas, we keep building prototypes, we keep showing them to company after company, again and again, year after ‘gol durned’ year. We keep hearing NO again and again, sometimes with an explanation, and often not. And I know that the more times we hear no, the more product we will sell.

            

It seems to work. Don’t fear the word NO. Eat it up like popcorn, and you will find success like the prize at the bottom of the Crackerjacks box. 

 

Today is Good Friday. Happy Easter and Happy Passover to all. May the Good Lord bless you and yours. 

 

 

 

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Great Drive!!

 

Just back from 22 hours on the road and 1200 miles round trip for 1½ hrs of meetings. That's my idea of a good day. We made the presentation in person as a means of guaranteeing success, and I think we made the sale. If we didn’t, it was not for lack of trying. 

 

The last time we tried to sell this product to this same company, we failed. They couldn’t get the product to work, even though it was a production sample. Figure that out. 

          

Failure may arrive in many ways, but success comes only from hard work, persistence, and even harder thinking. And success in business is often simply refusing to give up time after time, failure after failure. it reminds me of bull riding. Everyone gets thrown off, some times sooner, sometimes later, but even the best get thrown off.

 

As an aside, indulge me please, I considered becoming a bull rider and professional cowboy when I lived in (my beloved home state of) Texas. I opted to follow the route of being an inventor instead. I filled out an application to become a NASA astronaut as well, but again, decided that being an inventor was really where my passion lied, despite longing for the excitement those occupations might offer. I would have done one thing differently, however. If I knew back then just how much I love going fast, I’d have stayed in the NAVY and become a jet fighter pilot. But had I done that then, who knows what I might be doing now. For this lifetime, I indulge my passion for speed on the back of a thundering V-twin, racing across the plains buffeted by wind and rain, grinning ear to ear, and yelling "YEEEE-HA!" as the road recedes in the rear view mirror. And that does quite nicely, thank you. 

            

Failures are a component of every endeavor, and success is built on the back of those failures. The greatest hitters only get a hit a third of the time, the greatest runners don’t win every race. Strive and fail, strive and fail, again and again, and success will be yours. it is not guaranteed, mind you, but there is no other route to get there. 

           

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Brainstorming sessions can work, they just don’t much of the time. Ideation, brainstorming, however it is called, is a game with rules and an acquired expertise like any other sport, trade, or field of endeavor. Just showing up doesn’t get results. It is a team endeavor, and poor or unskilled effort by one team member can keep the entire team from being successful. Just like baseball, tug of war, or a canoe race. Everyone has to give their best effort. 

          

Like success in anything, bringing focus, concentration, attending to the rules of play, desire to succeed is key to getting results in ideation sessions. And, the larger the group, the more likely it is that players will vary greatly in level of focus and desire, and the results will suffer. 

 

This is why, again, I am a strong proponent of one-on-one idea sessions, as focus and concentration are almost assured. 

          

Whatever you do, come up with some good ideas, and come up with lots of them.  

 

Nothing more dangerous than a person with one idea. 

 

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I like to drive. 

 

For the Super Bowl I drove with friends and their kids from Chicago to Miami and back in a three day period. And I mean I  drove, they slept much of the way. I drove all 22+ hours straight down through an ice storm that shut down the interstates. We spent one day there and drove back the next day. Almost 48 hours of driving in a 72 hour period. Crazy, perhaps. It’s a long story.              

 

The next weekend I drove from Chicago to southern Missouri, 200 miles south of St Louis, and back, twice. And again, into the worst ice storm they had ever had down there. All the power was out when I got there, so we had to leave and come back a day later. That was a long weekend and a lot of miles. 

 

I guess I am a driving fool. I have always loved road trips.  I've been cycling across country, driving across country, hitchhiking across country, motorcycling around Lake Superior and the other Great Lakes (four down, Ontario is this summer), the Blue Ridge Parkway, to Sturgis, SD and elsewhere. 

 

Today, or maybe yesterday, we got in the car at 3 am to drive from Chicago to Toronto for a 90 minute meeting, and drive back home again, returning by 3 am the next day.  24 hr LeMans business trip. We will sell something, however. I promise.

 

Driving like this is a metaphor for life, for my approach to the work that I do. Pedal to the metal. Endurance and persistence beyond reason. Going above and beyond. Doing what others would not, could not. Life is to be lived in the extreme. I don’t believe in taking it easy, and I don’t do ‘laid back’ real well. 

 

My approach to business, invention, family, motorcycling, driving, and life are all the same. Pedal to the metal. Foot to the floor, highballing like a south bound train. Not to be stopped, deterred, or slowed down. I like it that way. 

           

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Conventional wisdom would be wrong. 

 

The conventional wisdom embodied in books and other formats teaches various brainstorming and ideation techniques for groups of people to engage and generate fresh new ideas. After 30 years of invention, idea generating, and problem solving, I am inclined to think that approach is all wrong. Idea meetings don’t work. 

 

Idea meetings don’t work for a number of reasons. They don’t work if people don’t know the rules of play. Like baseball, just because you are on the field doesn’t mean you know how to play the game. And the game of basketball doesn’t work so well if you have a mix of professional players and beginners. 

 

In baseball, you can see the ball and follow it easily. If you don’t keep your eye on the ball, it just might hit you upside the head. In idea sessions the ball is the conversational topic, the idea being passed back and forth, added to, modified. A good idea session can be like a game of catch. 

 

Like a game of catch, if you don’t pay attention and miss the ball when it's thrown to you, you ruin the game for the rest. If you hold onto the ball and don’t keep it moving, tossing it back once you have caught it, you stop the game or everyone. If you criticize each person's throw or ability to catch, it becomes no fun for them or anyone else. 

 

In idea sessions invariably some are players and others are not. Some keep their eye on the ball and others drift off, acting as a distraction to those who are in the game, or worse. Others hog the ball. They talk too much, listen too little. Or they want to criticize or critique rather than keep the ball moving. 

 

All these behaviors ruin the game of catch as well as the dynamics of an idea session. And in every idea session, at least one of these meeting killers will be at work. Conversely, when only two people are having an idea session, conversation, or whatever name you choose (and what you call it can be important), you will rarely see one of them not paying attention to the other, or hogging the ball. 

 

The dynamic of a one-on-one idea session with two reasonably compatible, similarly motivated and experienced people is very focused, and I find, very productive. The dynamic of a typical group-think idea session is more often ‘not so much.’ Our Hydrogen Rocket, Baby Go Boom, and many many of our other successes sprung from such a one-on-one idea conversation. 

 

I thank you.

 

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Kids are discoverers.

 

We all start out life as discoverers. Until we are old enough be taught, we each explore and discover the world for ourselves. We discover that when we cry, mom will take care of us. We discover that if we drop something, it will fall. If we pull the dog's ear we learn how it will respond. We discover the law of gravity as well as rules of human behavior.             

 

Early childhood is one long, continual process of discovery, or self learning as opposed to education where information is transmitted intentionally. And somehow as we grow up, it seems we discover fewer and fewer things for ourselves, perhaps because our educational experience has taught us to learn from other sources rather than from our own observations and intrinsic process of discovery.

 

Or perhaps we form inflexible opinions and make the world fit these preconceptions rather than continually seeking to refine our knowledge and understanding of people, life, and the world. 

 

Good toys are an important part of this early discovery process. Through play, children experiment with and discover for themselves the working of the physical world as well as how to interact with others, both adults and children. Through game play in particular, we discover the unwritten rules of social behavior; what works well and what does not.

 

All human knowledge starts with discovery. Through discovery the world is changed in small and profound ways.

 

Toys encourage and enable the discovery process.

 

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Now, having six fingers on each hand and six toes on each foot is a good indication of inbreeding. Long ago I had been told that this particular part of North Carolina had the largest degenerate gene pool in the South, an area where inbreeding had been going on for a long time. Out in this deep-south rural area they still drink a concoction of gin mixed with beer called “Strip and Run Naked,” unchanged since revolutionary-era America in the 1700’s. 

 

The varied behaviors, appearances, and stories I had encountered over the years all supported the possibility that this was indeed a degenerate gene pool. There are other physical and mental evidences of inbreeding, not just the presence of six fingers and six toes. 

 

And at Bill’s funeral it occurred to me that this naturally occurring, unnatural physical strength might well be another by-product of genetic inbreeding. A discovery, perhaps, a new insight? Only research could answer that question and prove my theory. 

 

I love the  possibility of discovering something no one has ever seen before. I think we discovered a couple things recently here at the shop. One was a physical phenomenon related to sound waves, and I had the feeling upon looking at it that we were seeing something no one else had ever seen before. We still have no idea what to do with it, however, or how to make money on this discovery. 

 

In our own small way we seek to push the envelope, enlarge the limits of knowledge, and in so doing entertain, inspire, and delight through our discoveries.

 

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