Brainstorming sessions can work, they just don’t much of the time. Ideation, brainstorming, however it is called, is a game with rules and an acquired expertise like any other sport, trade, or field of endeavor. Just showing up doesn’t get results. It is a team endeavor, and poor or unskilled effort by one team member can keep the entire team from being successful. Just like baseball, tug of war, or a canoe race. Everyone has to give their best effort. 

          

Like success in anything, bringing focus, concentration, attending to the rules of play, desire to succeed is key to getting results in ideation sessions. And, the larger the group, the more likely it is that players will vary greatly in level of focus and desire, and the results will suffer. 

 

This is why, again, I am a strong proponent of one-on-one idea sessions, as focus and concentration are almost assured. 

          

Whatever you do, come up with some good ideas, and come up with lots of them.  

 

Nothing more dangerous than a person with one idea. 

 

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