Timing is Everything PDF Print E-mail
Wednesday, 15 April 2009 14:33
Posted April 16, 2009
 
Timing is everything, and you can't win 'em all.  
 
Many years ago we had an idea for an air pressure powered squirt gun, based on the classic Parks water rocket. We decided not to pursue it because squirt guns at the time all sold for $.99 or $1.49, and this one would be more expensive. Oops! Miscalculated on that one. That would have been the Super Soaker, and ultimately someone else had, and acted on, that same idea.
            
Twenty-some years ago we came across a black and white comic book and considered contacting the publishers about getting the rights for the toys. We imagined that the cost to do so might be $5000 or more, and being a fledgling company, we couldn’t even consider making such a commitment. That comic book was The Teenage Mutant Ninja Turtles when it was still an underground sensation, which later became a mega success in the toy industry.
            
Back then we had created wrestling toys and games and could not find a company that was interested. We had dinosaur toys, and likewise, no interest. Why would a kid be interested in wrestlers or dinosaurs? WWF and Jurassic Park had yet to hit the public consciousness. We were too early. 
          
We have had our hits, our misses, and our errors. You just can’t win ‘em all.  
             
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Bruce Lund

Bruce Lund, Founder
Lund and Company Invention, L.L.C.


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