|
Posted August 4, 2009
We all put our pants on one leg at a time, but when we put our heads together we become, collectively, the brainpower of a genius. We have seen this time and again when we work in close collaboration as a team internally, as well as when we work hand in hand with our client companies. The best product comes out of that teamwork. When we have done this, better product resulted. Better product than would have resulted without that close collaboration and teamwork. TMX Elmo, TumbleTime Tigger, All Ears Eeyore, and the Hydrogen Fuel Rocket are all products that came to market as the result of close and often intense collaboration. The Toy Industry can collaborate its way to greatness. Collaborate, Innovate, If you make it Great, they will come. And retailers will have to have these products on their shelves because consumers will be looking for them.
Now I am a product guy, and great product is part of the solution, a big part. But genius-level marketing will be equally important. As an industry we are undershooting our potential and letting our business be taken away from us. That would be a disservice to children and to the world at large. Toys are bigger and more important than mere playthings for children. Toys inspire, educate and fascinate our young, and as a result they are engines of cultural innovation, progress, discovery, and change. Toys Matter. Play is important business!
 |
Subscribe to this comment's feed