Posted August 7, 2009

Take two of these, and call me next year.
Rx for the toy industry from the Doctor of Fun.

1.  Toy industry - Formulate a message to the public on the profound importance and impact of toys on children, and as children become adults, the profound impact of toys and play on adults. As adults run the world, make discoveries, change society, influence politics and thinking, toys impact our world more than any other product category. Frank Lloyd Wright, and the Wright Brothers concur on the power of toys on their lives. Toys matter!

2.  Retailers - Wake up and smell the Peppermind Candi caaines! (note: clever intentional misspelling to get your attention) Do not market toys in the boring manner in which you currently are doing. Make the toy department special, magical. If you can’t do it, I will take a year off and do it for you - one by one, in Walmarts, Targets, and even Sears/Kmarts across the country. Market to that part of the consumer's psyche for which toys still are magical and laden with powerful emotional content. 

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