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Posted August 19, 2009
How many of us have the moral fortitude to do what this man did, over so great a time, in the face of so many likely temptations, and the wrath of one’s own kin? What is the ‘take away’ from this tale? What is the message for you?
Perhaps as corporate citizens responsible to our constituency, which is the consumer, we can be as honorable and dependable, dedicated to serve those who will buy and use our products, no matter how difficult it may be at times or how insistent the reasons to compromise or give in. Perhaps we too can never waver in our intent, never be distracted from what is important.
We can serve man, not Mammon. We can serve the consumer first, not the stockholder, because serving the consumer is the best and only long term business strategy. We can put great product first and profit after that. To put profit before great product is a recipe for disaster. Perhaps as an industry we are still suffering the consequence of that strategy of profit first, a strategy that led to massive product recalls and damage to our industry that will take years to recover from, maybe decades. We can serve the consumer by creating great products because the consumers, all of them, deserve our best and they deserve to have the best that we can create. No excuses accepted. And doing so we can rebuild the consumer trust and the trust of our retailers, as well. We can be that honorable man, never losing sight of our obligation, our mission, and our goal, which is to create great product that people want to have because great toys excite, delight, inspire, educate and ultimately changes hearts, minds and the world we all live in. Great toys help shape the world that our children’s children’s children will inherit from us. That is how we need to run our businesses and our industry now and in the future.
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