Some thoughts on idea meetings for generating new concepts:

 

 

 

1. The structure and techniques used in a meeting, not surprisingly, can have a tremendous impact on the quality of the results achieved. 

          

2. One-on-one meetings work great because there are no distractions. We are forced to hang on every word of the other person, as it becomes quickly obvious when you aren’t truly ‘there.’ Our cultural mores cause us to be better at paying attention when no one else is around. Like the Bystander Effect when someone is being attacked. Studies find that the lone person is far more likely to rush to help than the typical person in a group, who will expect someone else to rush in for them. This model is often evident in group idea sessions, where participants are comfortable with letting others do the work. It is human nature, but each meeting participant (and that would be you) should try to force him or herself to be active, continuous participants.

 

 

 

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