We no longer travel from fair to fair, country to country, toy show to toy show, instead we ‘stick to our knitting’ inventing and creating new products based on new technologies. The international travel yielded many friends and relationships that we cherish and nurture to this day, but did not seem to yield sufficient results at the time to continue. Many in the industry continue that trek, and of course for a toy manufacturer and marketer the reasons to do so are clear. Each Toy Fair is a chance to put product in front of a buyer, or secure a distributor for your line in another country. 

 

 

           

Every year I hear that some companies aren’t going to be showing their wares at the New York Toy Fair, as it is out of sync with the buying cycle, redundant and unnecessary. Every year I hear that others won’t be showing at the Dallas Toy Show for the same reason.

 

 

 

Isn’t there a best time of year, and a best location for an American International Toy Fair? When is that, and where? What would be the rationale for this Toy Fair? What would we as an industry hope to accomplish - what could we accomplish? What do individual toy companies hope to accomplish at a Toy Fair? What do the retail buyers want and need? Does anyone consider these questions carefully? Whose opinion really matters? 

            

Who is in charge here?

 

Name

Email

Comment

smaller | bigger

I have read and agree to the Terms of Usage.

Add Comment