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Tuesday, 31 August 2010 05:59 |
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"Live to ride, ride to live" - the Harley Davidson motto. It's nice if you are part of a motorcycle gang, but it doesn’t work if you have a regular job, a business to run, a family, or kids. Live to work, or work to live? Which is it? Ever get confused on that score? I know I have done so. I often used to subscribe to the former, that is, I lived to work. I derived great joy and satisfaction and meaning in my life through work. Then one day a good industry friend explained that he didn’t live to work. Instead, he worked so that he could afford his life. I thought he had his priorities wrong. That was just a corporate drone’s approach to life and work. Now I am not so sure. Maybe I just worked too much and devoted too little time to the other dimensions of life. If I have done so, I don’t intend to continue doing so. With that said, I do still like to work. There are Ants and Grasshoppers, according to Aesop, and I am an Ant. I love inventing. I get a rush from creating new toys and discovering new technologies that delight and amaze. I enjoy the challenge of what we do, and I love the team that I have the pleasure to work with each day. I am constantly amazed at what they do.
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Bruce Lund, Founder
Lund and Company Invention, L.L.C.
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