(Continued from previous post)
We invested in a website many years ago, not knowing why or of what value it might be, and in time it has proven to be an essential part of our business, our public face to the world where one and all can find us, learn about us, and contact us. Absolutely essential.
I started writing a blog several years ago, and it has been an investment of time and money on an ongoing basis. This too has proven its value both personally and as an important part of our business persona to the world, both in and out of the toy industry.
So you, and I, never know. We all make investments for distant future returns. Not all will prove their worth, but we must make such investments of time and money in new technologies if we are to survive and hopefully thrive in an ever-changing world.