Hunger among children has health consequences that adversely affect their ability to fend off disease and to live a full and active life. A lack of a sufficient and reliable food source negatively affects both physical and mental health in many ways for adults and children.
I don’t have a solution to the hunger crisis, but the path to finding it starts with knowing and being aware. Hunger in America is real. Hunger among our nation's children is huge, and it is something we can all be ashamed of for allowing it to exist in our midst. “A crying shame,” is how my mother might say it. It is not just the homeless people that we see on the street going hungry, but working people with families that simply cannot earn enough to feed their children.
An industry colleague wrote to me this touching note in regards to my book, Bruce's Beliefs:
“I was reading it and it is such a wonderful look into you and your heart. I just wanted to comment on the chapter about Roxy. I don’t remember ever crying while reading a book until now. That was such a perfect, beautiful story and experience. I have two dogs as well that I love dearly. Thank you for sharing and thank you for making me see the true value of those that bring that shining example of love into my life. . . “
Wow! That is everything I could have ever hoped for in writing this book - to touch the lives of others in some positive way, that readers will feel that their precious time was well spent and their lives richer in some small way for having read it.
Mission accomplished. Should you be so inclined to read our book, I hope that you will feel the same.
Talk It Up Marketing is very modest and don't Talk it Up for themselves enough. In my opinion, we all have a light inside ourselves and we are called to let it shine forth.
"Let your light shine before men in such a way that they may see your good works,
and glorify your Father who is in heaven."
With due modesty, and giving all credit to others where it is due, in the interest of full disclosure we can and should let others know what we do, have done, and can do for them. We should acknowledge our good works that benefit others and give glory as well. I am not speaking of bragging, nor unnecessary self-aggrandizement, but tell your story. Let your works and your service to others be known.
In a similar way, some toy companies are better at telling their story and letting their light shine than others. In a recent Toy Fair encounter I learned how much better one of the giant toy companies is at 'getting the story out' than another. One company is careful, thorough, and diligent, and the result is a fair and accurate stock share price based on full disclosure. The other giant is not so much, and their stock price is $2.00 less per share. At 350,000,000 outstanding shares, that is almost $750,000,000 in market value they give up by not telling their story - by hiding their light under the barrel.
("If I had that money, I'd burn mine," as my Cajun neighbors in Roscoe Village liked to say long ago.)
Oh, and if you get the chance to hire Cassie and Talk it Up Marketing for PR in all its many modern forms, do so ASAP!