Jan 2009
'Honey, My Baby Pony' A Sell Out Hit! PDF Print E-mail

Posted January 28, 2009:

Weather permitting I am headed to Miami later today, to join in some of the Super Bowl festivities.  And back in Chicago we continue our work of bringing small things to life in new and unique ways, and creating magical new technologies for marvelous new toys and games.  

“Honey My Baby Pony,” a sell-out hit in 2008 for Vivid Imaginations, started out as one of our early efforts in creating animated plush characters and critters.  It was, like so many of our creations, a great toy waiting for someone to recognize the market opportunity and potential.

We make great toys. I love practicing in the art and craft of toy design, realizing an idea into a fully functional, interactive toy prototype that comes to life, to entertain and delight.  You may know what we have done, but wait til you see what we are doing now!

 
Toy Fair Season Is Upon Us! PDF Print E-mail

Posted January 27, 2009:

The 2009 Toy Fair season is well upon us.  The October Toy Fair in Dallas was the first, the Hong Kong show is just over, the British Toy Fair just starting, the giant Nuremburg Toy Fair coming soon, the New York International Toy Fair in Mid February, and much later in the year, the Japanese Toy Fair.

As recently as a decade ago or so, toy industry execs were on the road doing one toy fair after another from the beginning of January until beginning of March, as there were toy fairs in Italy, France, Spain and others, and the Japanese show was in early March.  It was a grueling schedule. 

As it is now, January 1 is often a travel day for toy folks to get to the Hong Kong toy show, where buyers make many key buying decisions.  The Japanese toy show has been moved much later to discourage knockoffs of their new introductions. 

 
Lund Lauches 'Bruce's Blog' PDF Print E-mail

Posted January 26, 2009:

Well………., here we go, the first sentence of my, rather our first blog!  Everyone else has a blog, so I guess we should have one, too!  I will hope to provide something of value, something of interest, and/or something entertaining for you.

I have been inventing toys since 1979, and founded my company 25 years ago.  And I wouldn’t want to do anything else in the world. We have honed our skills, knowledge and understanding over the years, and we are doing better products today than ever before, so that the products we create today are better and more exciting than ever.

In October we were honored to be named 2008 Jakks Pacific Inventor of the Year, as a result of our work that led to their “Discovery Scanopedia” learning system, also a 2008 Toy of the Year Nominee. And we just learned that we have also been named Vivid Imaginations Inventor of the Year for 2008.  We are being recognized and honored by our good friends at Vivid for their success with “Honey My Baby Pony” and their new “AniMagic” brand being marketed worldwide.  We are delighted, honored, and humbled to be recognized, for doing what we love doing every day.

Stay tuned, we have more amazing and wonderful products coming out of our offices almost daily!

 

 


Bruce Lund

Bruce Lund, Founder
Lund and Company Invention, L.L.C.

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LUND and COMPANY INVENTION, L.L.C.       344 Lathrop Ave       River Forest, IL 60305       p: 708.689.8233       f: 708.689.8236