Toybook
State of the Industry - Complete Interviews - 2.1.10

Playthings
TAGIE Awards honor top toy inventors - 1.1.10

Illinois Technology Association Q&A Profile
ITA Q&A Member Profile:  Lund and Company Invention, L.L.C. - 11.1.09

IIT Institute of Design - The New Idiom 
Past IDer:  Bruce Lund - 11.1.09

Toy Book
Everything I Learned about Business, I Learned Playing with Toys - 10.1.09

Chicago Sun-Times
You're a toy inventor? 'That must be fun' - 1.21.09

WTTW11 Chicago Tonight
Chicago Area Toy Companies Help Santa's Workshop - 12.22.08

Chicago Tribune
Young Inventors Sought For Navy Pier Expo - 11.17.08

Chicago Sun-Times
Toy Capital Promotes Fun With ChiTag Show - 11.21.08

Gift Shop Magazine
Lund Sponsors Young Inventors Challenge...- 10.09.08

Wired Magazine
Toy Company Designs Lethal/Non-lethal Gun - 7.23.08

New Scientist
Toy Rocket Inspires Variable-Speed Bullets - 7.21.08

Brandweek
2007 Toy Fair: Making It Pop - 2.12.07

University of Chicago Booth School of Business
Inventing Toys:  Child's Play Or Is It? - 1.17.07

Duke Magazine
Mini Profiles, A Better Idea, Bruce D. Lund 

Chemical & Engineering News
Hydrogen Powered Rocket Launched