Ideas come from ideas come from idea meetings of course, and often from casual conversations. Ideas come anytime, anywhere, so be ready, be open, and be looking for them. Try to record in some way what occurs to you; thoughts, questions observations, as well as fully formed product concepts. We are always looking for inspirations, intuitions, directions and observations, or questions that might frame or inspire a new product direction. 

 

 

 

Many great discoveries and solutions in history have arrived as a person was dozing off at home, or stepping onto the bus. They can and do come at any time and from anywhere. Like a writer who pays close attention to the people and places he encounters, gathering source material for his next novel, we make it a habit to be constantly scanning our everyday world for objects, observations, trends, and devices that we can share with the team as a possible beginning of a new idea. 

 

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