“You got to serve somebody.”  

--Bob Dylan

            

For me, life and the work that we do is about service. I seek to serve my family and those close to me, and through our work creating new toys, games, and technologies, to serve children and their families around the world. And through service to man, serve God.  

            

For me, to serve others is the greatest gift; to serve my friends, especially in their times of need, to serve my children and family, to serve my amazing colleagues at Lund and Company, and to serve the children of the world through the fruits of our thoughts and labor. To serve them all gives meaning to life. 

            

A former associate and talented designer, Bret, has served in the Army National Guard for almost 20 years. We cannot thank those in the armed forces enough for their service to our country and to us. 

            

My personal service goal is to enrich the lives of others through the products that we invent and license, and beyond that to inspire others through play. I believe that some children will be so fascinated by our products, that it will influence what they do as adults and encourage them to become engineers, inventors, artists, scientists, doctors or pursue some other line of work in which they will make a contribution to the world and benefit others. It will have all started with a toy, one of our creations. Toys delight, entertain, educate and inspire, and by those means, toys have and continue to change the world.  

 

Toys make a difference. 

 

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