LUND and COMPANY INVENTION, L.L.C.

Honey Named Best Pick By Dr. Toy

CHICAGO, IL (September 30, 2009) — Lund and Company Invention, L.L.C. announced today that Honey My Baby Pony, animated plush pony and part of the AniMagic product line for Vivid Imaginations LTD, has been selected to receive the “Dr. Toy’s Best Pick for New Children’s Products Award for 2009.”  Among the top 10 hottest selling toys in the UK, Honey My Baby Pony is a lifelike pet pony that features a range of actions, including munching food, wiggling ears and blinking eyes.

The annual Dr. Toy contest represents the only award program offered free to consumers that focuses on the “best, most unique, high quality, educational, creative, and entertaining new toys introduced each year,” according to contest sponsors Dr. Toy’s Guide. In cooperation with the Institute for Childhood Resources, Dr. Toy’s Guide provides parents and professionals with the latest information on toys, games, high tech products, audio and video products and other children's products.

“We are very proud of the AniMagic line, especially Honey My Baby Pony, and are extremely honored by this accolade,” commented Bruce Lund, founder of Lund and Company Invention. “We continue to try to offer the best, most innovative children’s products for licensing each year, to bring laughter and joy around the world — so this award, and others before it, certainly puts that stamp of third party endorsement on our efforts!

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