LUND and COMPANY INVENTION, L.L.C.

Lund Honored With Humanitarian Award

CHICAGO, IL (November 12, 2009) — The Toy And Game Inventor Expo (TAGIE) announced it will be honoring Bruce Lund of Lund and Company Invention, L.L.C. with the 2009 Humanitarian Award, for his 30 years of service inside and outside the toy industry, at a gala dinner on Friday, November 20, at Adler Planetarium in Chicago.

The TAGIE Awards “celebrate the creativity, originality and summary of accomplishments of the creative minds and companies that keep us laughing, smiling and playing with new and exciting products and inventions,” according to TAGIE Executive Director, Mary Couzin.

“Bruce Lund has been a constant champion of the toy industry for more than three decades — and beyond that, he has supported and been involved in more than 20 charities in order to make a difference in the lives of others,” Mary commented.  “It is only fitting that he receive this award.”

Big Brothers Big Sisters

One of Lund’s favorite projects is the Big Brothers Big Sisters of Metropolitan Chicago Annual Holiday Party, in which he and his team have been involved for more than 20 years.  Dressed as Santa and his elves, the Lund team distribute gifts they’ve collected from friends and colleagues, and entertain the children with juggling, magic and storytelling.

Commenting on the Humanitarian Award, Lund said:  “I think there must have been a shortage of candidates for this award!  I am honored and humbled. There are so many who do so much, and I do so little, but am grateful for the chance to help.  I would also like to say thank you to the countless donors who have helped provide toys, games and happiness for 20 years to the deserving ‘Littles’ of Big Brothers Big Sisters of Chicagoland.  You guys are great!”

Lund will also be giving opening remarks at TAGIE with Razor founder, Carlton Calvert, on Thursday, November 19.  Immediately following TAGIE is the Chicago Toy and Game Fair (ChiTAG), America’s largest public toy and game fair, which runs from November 21-22 at Navy Pier.  Lund and Company is sponsoring the Young Inventor Challenge, which allows students to submit original game and toy inventions to be judged by popular vote and evaluated by top industry insiders and executives.  Visit TAGIE, ChiTAG or Lund and Company Invention, L.L.C. for more info.

Read the full press release (Marketwire).

About Lund

Lund is an inventor, toy designer and product development expert.  He and his team at Lund and Company Invention, have created some of the hottest toys and games on the market, including TMX Elmo, which sold more on launch day than any toy in history and was voted Toy-of-the-Year in 2007 by the Toy Industry Association, Honey My Baby Pony, a Dr. Toy Best Pick Award winner for 2009, Baby Alive Sip n Slurp, Hydrogen Fuel Rocket, a NASA Award winner, Little Mommy Baby Knows, and many more.

In addition to running a successful toy design and product development company, Lund has supported and been involved in a long list of charitable organizations around the world, including Children Affected by AIDS Foundation, Lutheran Child and Family Services, The Path Recovery Center for Women, Meals on Wheels, Greater Chicago Food Depository, Unicef, Heifer International, Special Olympics, Toys for Tots, Children's Brain Tumor Foundation, Southwest Indian Foundation, Tuesdays Child Family Services, Toy Industry Foundation, and more.

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