LUND and COMPANY INVENTION, L.L.C.

New Industry Awards Bestowed On Lund

CHICAGO, IL (January 28, 2009) — Lund and Company Invention, L.L.C. announced today they have recently received three new industry recognitions for their work that led to several new market introductions.  Among the recognitions were:

According to Bruce Lund, founder of Lund and Company Invention, these types of recognitions are the direct result of teamwork and collaboration.

“One of the things I am proudest of, and one of the things we are best at is collaboration and teamwork, both internally and with some of our best client partners,” commented Bruce.  “Individually, we are ordinary, but together, working as a team, we rise to the extraordinary. Our collective intellect reaches genius level, and great products are often the result."

Commenting on the Inventor of the Year Award, Vivid Imaginations Toy Group CEO Paul Weston said, “The success of Honey, My Baby Pony has led to the development of a much wider AniMagic line — So, it very much looks like we have a winning brand on our hands!  We greatly appreciate your ongoing support, and you truly are a pleasure to deal with — if anyone deserves this award you do! Keep those great ideas coming Lund!”

The final TOTY Awards will be announced at the upcoming Toy Fair 2009 in New York City.  The Scanopedia and all nominated toys were chosen by an elite committee comprised of toy industry insiders, including major toy retailers, toy inventors, toy trade journalists and academicians.  Lund was previously honored by the Toy Industry Association in 2007 with the Overall TOTY Award as well as the Infant/Preschool category for TMX Elmo by Fisher-Price, and multiple other awards in past years.

“We are delighted, honored, and humbled to be recognized with all these awards, for doing what we love doing every day!” Bruce continued. “And I wouldn’t want to do anything else in the world. We have honed our skills, knowledge and understanding over the years, so that the products we create today are better and more exciting than ever before.”

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