Posted October 1, 2009

In the world of Aesop’s ants and grasshoppers, we are the ants.

We have worked with many people in many companies over the 30+ years we have been inventing toys. We present to them our new products, our babies, the products of our blood, sweat, and sometimes tears. Each one is precious (to us) - a hand-crafted marvel, a work of art, the result of imagination, inspiration and perspiration. 

            

 

Some of those people to whom we present our products to are ‘doors’, as I described in yesterday's post. Many others of those we have worked with over the years are passive observers of the new products we present, either uninspired by them, or being careful not to offer a suggestion for improvement from which we might benefit. And some glorious few, those with whom we have enjoyed the greatest success, are active, positive collaborators in the creative process. They make suggestions for changes and improvements to our products.

They challenge us. They make our products better. They are a window through which our products pass to their company and to the marketplace. Their work is eloquent, and brings out our best. Though they shall remain nameless, I am sure they know who they are, and I take my hat off to them. They are a joy and a pleasure to work with, and we know we are fortunate to be able to engage in collaborative creativity together, to create the best possible products as well as success for all parties.

And while "Bouncin’ is what Tiggers do best!”, "Creatin’ great stuff is what Lund and Company Invention Elves do best!”

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