A challenge by Fisher Price to incorporate features of many of our earlier developments into one toy. Impossible? Yes. But we did it anyway! Debuted on Good Morning America and sold more on the first day than any other toy in history, TMX Elmo is an engineering feat. He has three interactive tickle spots that cause him to laugh, slap his leg, fall down and rock himself back up to a standing position – with the laughter getting harder and wilder with each successive tickling. The laughter is contagious! Patented. Voted "Toy of the Year" in 2007 by the Toy Industry Association (TIA) – Fisher-Price
