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"It won’t work." I hear that all the time. I think it all the time. Everyone is a critic - who doesn’t love to shoot down someone else’s idea? Gosh, that’s fun. The problem is, critics don’t do things, creators and innovators do things. They change the world around them, critics don’t. “Just try it” is our mantra. In the business of toy invention we try a lot of things. We create many concepts, and most of them we don’t sell. Some of our attempts just flat out don’t work, and that is okay. It is a part of the process of creation, growth, evolution, and learning. The products we don’t license are not failures. Often, years later we finally do find them a good home with a company for whom they are just right. From each product that we create, we learn something that prepares us to be better and more successful in creating the next product. In trying things that we doubt will work, we accomplish things that seem at times impossible or magical. We didn’t think we could get a plush animal to do a cartwheel, but we did: Tumbletime Tigger. We didn’t think we could get him to do a cartwheel in the package, but we did, and the result was a breakthrough in on-the-shelf package demonstration.
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